Writing persuasively is an art anyone who writes for online publication, with the hope of enticing some kind of action, needs to learn!
Write To Persuade, Convince, And Compel The Reader To Take Action!
Your words need to persuade, convince, compel, and then finally sell your reader your product or service.
Persuasive writing presents a clear, concise argument, using logic, and psychology to lead your readers down a clear path of thought, to taking the action you set before them.
Persuasive writing connects with readers on a logical, and an emotional level.
Connect With Your Reader On An Emotional Level
Don’t try to impress, or be too clever when writing, as you may only confuse and frustrate your reader, who may just quit reading or click away.
Persuasive writing should focus on the reader, using simple to understand words, stating the benefits of the action you want your reader to take.
Always Remember Your Reader Wants To Know One Thing…WIIFM!
Most of those reading your writing have one thing in common…WIIFM or ‘What’s In It For Me!’ Concentrate on the benefits of your solution to the readers problem.
Your job as a Internet Marketer is to tell them in no uncertain terms exactly what is in it for them. That my friend is what selling online is all about.
Your Words Have Power
Words have power, they can influence how people think, feel, and behave. Use your words wisely and you will influence your reader’s behavior.
Use your words wisely and you can make your reader sure that your offering is indeed the answer to their prayers. Use your words wisely and you will sell a ton more of what your selling!
Why Does Persuasive Writing Work?
People make decisions based on how something will benefit them personally.
By writing persuasively you can convince your reader that your product or service will solve their problem, or make their lives better.
Use These Time Tested Copy-Writing Techniques To Make The Sale
By writing persuasive content, wether it be an article (or Hub:), landing page, sales letter, or a persuasive email you’ll be using tried and tested copy writing techniques that are sure to get you more leads, or sell more products.
Anyone writing online content in the hopes of getting the reader to click a link, or take some sort of action will find their CTR will increase if they just learn how to write persuasively.
Don’t Just write To Tell…Write To Sell!
If you are like me when you write for online publication you really want just one thing…your reader to take the action you set before them! This could be a sign-up for your email list, or to buy your product or service, or a link to an affiliate offer. Bottom line…you write to entice your reader to take some sort of action. This is writing to sell, not just to tell.
Use These Powerful Persuasive Words
The words you choose to uses can make all the difference when trying to persuade.
Words can have a subliminal power even! Your reader may not even be aware of the influence these words have on them…they will just react to them. Check out my Persuasive Power Word List.
Persuade With Reason And Repetition
There have been studies that show that people are likely to respond to you if…you just give them a reason to!
People respond in a certain way for a reason, make sure you give them good reasons to respond in the way you want them to.
Repetition is crucial in persuasive writing. Show the reader your point of view is the right conclusion to come to from many different angles.
Write Clearly And Concisely
Always state your position in a clear and concise manner, using examples, statistics, anecdotes, perhaps you could quote a famous person who agrees with you, etc. be convincing and try to leave no questions in the readers mind.
Be Consistent In Your Writing And Provide Social Proof Of Your Position
Consistency in your writing is associated with believability, rational behavior, and integrity. Inconsistency in your writing could come off as a sign of instability, insecurity, and possible untrustworthiness.
Become The Authority Figure
When writing persuasively you want to present yourself as a consistent authority figure who is in control, and has influence. This will help you to present a strong and believable argument, and help sway the reader to your conclusion.
Provide Social Proof
Providing social proof of your position can be a very powerful persuasive technique indeed! By showing that others agree with your stance, it becomes very easy for the reader to also.
This is why you see all those testimonials on most any sales page you want to look at. Proof that others have liked your product or service makes the reader want to join their ranks, and become a believer too!
Use Comparisons As A Persuasive Technique
The use of similies, metaphors, analogies, and comparisons is a tried and true persuasive writing technique to connect with the reader on an emotional level.
You can use these techniques to compare your conclusion to something the reader already accepts as true which will make it easier to accept your conclusion as true also.
An example of this persuasive technique is comparing the price of your eBook to the price of live coaching…see, the eBook is a real ‘deal’!
Feel Your Readers Pain!
Tell them you know exactly how they feel. You have been in their shoes. You have felt their pain!
But, the good news is…you found something that took that pain away…your offering! A very powerful technique that is used all the time, or one reason…it works!
Address Any Objections While Concentrating On Your Readers Wants, Needs, And Desires
Be sure to touch on any and all objections the reader may have. This is one reason sales pages are so long…the salesman wants to cover all the bases, anything that might be important to the prospect.
Your offering should fill the readers wants, or needs, and/or desires. Be sure to address how your offering will help the reader or improve their lives.
Benefits, Benefits, And Even More Benefits…Oh, Did I Mention How Important The Benefits Of Your Offering Are? Remember Benefits Sell, While Features Tell
If you get this right, you will be able to sell when you write. Concentrate on the benefits of your offering. How it will improve the prospects life. And is the answer to their prayers!
I’m sure you’ve seen all those bullet lists, and numbered lists in sales pages. They usually are listing the many and varied benefits of the offer, how this offer will fix just about anything wrong in the readers life. lol
All kidding aside, sales pages are like an open book. There is a reason they are constructed the way they are…cause they work, time after time!
Give Them Your Call To Action
Ok you’re getting close to the end of your persuasive piece…now be sure you tell the reader exactly what you want him/her to do next!
Never, And I Mean Never, Leave The Reader “Hanging”
Tell the reader in no uncertain terms what they should do, or where they should go.
Tell them CLICK HERE, or BUY NOW, or CLICK HERE FOR MORE INFORMATION…you get the idea. Give them a clear course of action.
Be Sure To Get Your Free Report
I’ve put together a free report on persuasive writing techniques I think you’ll enjoy.
Be sure to pick-up you copy at: How To Write A Persuasive Article
Why leave anything on the table? Get the most from your writing, more clicks, more leads, and more sales!
Learn to write with persuasion!
- Persuasive Writing Techniques – Write To Sell…Not Just To Tell
- Persuasive Power Words List – Powerful Persuasive Words That Sell
- Write With Persuasion – Improve Your Salesmanship And Selling Power
- How To Write A Kickass Attention Grabbing Headline And Magnetically Pull Your Reader In
- How to Write a Product Review