A solo ad is basically a stand-alone ad (your ad is sent by itself) that is sent to someone else’s list of subscribers on your behalf. These ads can be relatively inexpensive, and can be very effective.
When I’m actively running solo ads, I’m usually able to generate hundreds of leads per day.
This may change down the road, but as of right now solo ads are cheap, they’re effective and very easy because you don’t have to worry about landing page quality score or paying per click and keeping an eye on your ads ad paying by the click.
What you’re getting is an ad that goes out to a subscriber list, so whenever you buy a solo ad; let’s say you buy a solo ad for $300 for 1,000 clicks to your site, you pay 30 cents per click to your site and you know exactly how many clicks are going to come to your site and the guy who sends you a solo ad sends an ad out to his email list, which recommends your freebie or your website.
So they’re transferring their authority over to you, in a way, that’s what makes it the most effective way of generating traffic right now, in my opinion.
Because the ads are still cheap, it’s very effective for anybody who has the money to risk on it.
One place you can find a lot of great solo ad deals is the Directory Of Ezines. I’ve been a member for a few years now, and have found it very helpful in finding responsive lists to mail to. You also get a ton of freebies with your membership, and the owner of DOE Charlie Page will give you personal one on one coaching…which is priceless!
I realize it’s not going to be easy just to find a solo ad seller, if you decide to pass on the DOE membership, but the Warrior Forum is a good place to look. And, just Google ‘buying solo ads’ and you will get some leads as well.
The key to have profitable solo ads is your sales funnel.
You want to have the squeeze page that generates the free leads that gives away something.
Then you have an upsell from there, which will be a one-time offer for something so you can afford to pay for your solo ads.
Now you may also want to promote things on the download page for your freebies that you’re giving away.
That way you can come close to breaking even or you can profit directly right away from that solo ad before you even get the subscribers on your list.
Although many solo ads I haven’t profited from right up front, I made a profit on the backend from promoting strictly to the subscriber list.
That’s something you have to think about.
A lot of companies in advertising are willing to pay a lot of money upfront and even lose money on the front end because they know they’re going to make money on the backend with their follow up marketing, which is what email marketing is all about.
If you’ve never sent out a solo ad, why not give it a shot? You just might find solo ads could take your business to the next level!