If online sales is your goal…write to sell, not just to tell.
A true persuader knows there is NO ROOM for creative writing that confuses the prospect. And even lesser scope for metaphors and puns as they leave your customer to figure out and complete what you said. Practicing good salesmanship is all about cutting out the ‘fluff’ and increasing your selling power.
I do understand that anyone reading this might be throwing up and saying – “Well then if there’s no creativity or art in the writing, people won’t enjoy it or value it. And they definitely won’t want to read further.”
This is true for novels and poems in the English class, but if you want to sell opposite rules come into play.
Reality = People are ENTERTAINED by creativity, BUT NOT PERSUADED.
This is the reason why most attempts to pull off online businesses fail badly. Entrepreneurs get tricked into trying to be unique special attractions, when in fact they need to write and act like the common person who understands exactly what a prospect wants.
Here are some friendly tips on writing with persuasion.
TIP # 1 : STICK TO PROVEN SALESMANSHIP
Be clear and concise. Use simple language. You must seek to meet the reader’s needs, not what you or I would want. Covering all objections to the sale is vital. Hold interest in what you talk about, but tease their desire.
At the end of your writing, have a call to action – the next step they need to take. Explain if you need to. They’ll be happy to know.
TIP # 2 : WRITE WITH INTENTION
Now that’s a big one. Writing with intent to sell is more effective than writing great literature that drains your efforts. The response to a persuasive article will always be – “Hey! I want this!” and not “Oh, that’s a cool article.”
You see my friend, every statement that you write must pass the “I DON’T CARE” test. Whenever a reader says “I don’t care”, they leave your blog. If what you want from the article is clear along with the fact that you have a surefire solution, they’ll always care!
TIP # 3 : STUDY THE TARGET/PROSPECT
Your prospect is a certain type of person, you must know how to communicate in their language. And by language I mean the feelings they understand, the emotions that will move them, not the words used. If you’re selling diet pills, talk to obese people. If you sell economical appliances, talk to maids and clerks. If your niche is the Make Money Online niche…tell them how to make money online.
Find their worries, emotions, fears, hopes and dreams. Then come back and use it in your writing. Keep it razor sharp and free of any reason to be rejected by your prospect.
I’ll end with these words of wisdom: “A persuasive letter can sell a non-existent product. A useless none persuasive one can’t sell free gold.”
TIP # 4 : END WITH A DISTINCT ‘CALL TO ACTION’
Never leave your reader ‘hanging’ wondering what he/she should do next. Tell them exactly what they should do. Give them a very distinct call to action, like: ‘click here’ or ‘follow this link’…you get the picture
Below is my call to action…makes you want my report, doesn’t it?
If you’re ready to write to sell, and not just to tell, be sure to pick up your free copy of my report: How To Write Persuasive Articles. Leave nothing on the table…turn all your readers into buyers!
Click here to become a Master Persuader in 20 Days or Less.