So…let’s touch the most bleeded-on question in the history of blogging and copywriting.
“How to write a kickass attention grabbing headline…that will magnetically pull the reader in and convert him into your next cheque, filling a rapidly blasting bank account, that’s driving you tax consultant crazy?!!!”
If there’s one thing that drives any good salesman nuts, it is consumers who aren’t convinced.
And he’s not sitting down until he’s generated in them such a burning itch, to buy your thoughts, product or sevice, that has to be scratched no matter what!
Well, that extra work on each consumer takes effort.
And to avoid wasting effort, salesmanship in print must take care of intriguing and awakening the reader, write at the opener with an excellent headline.
Here’s what you need to know:
1. Your headline and every other sentence in your blog post or offer will be perfect, when you cannot take out a single word, without feeling a gut-wrench that you damaged the comprehension of that sentence.
2. So if you read it and find a word – doesn’t matter if it’s a verb, a noun or whatever – that starts to sound like mumbling and creates a sense of passivity, putting you into lazy reading mode for the rest of the article…nuke it out!
Your number one job, your number two job, your number three job and your on down job is to instill a sense of action in the reader, who’s eagerly waiting to say – “I want this!”
3. When trying to pull the reader in, you have to keep the headline ratio in mind.
What’s a headline ratio?
It is the amount of words in your headline that corresponds to emotional hot-buttons your reader is most likely going to respond to. Ideally, keep it at about 30% to 40%. Meaning 3 to 4 words in every 10 word headline should be emotional hot-buttons that get the reader excited but also refrain from making you look like a faker and keeping the headline sane.
Okay, now that you know the mindset stuff that goes into writing an attention grabbing headline, let me give you three of my favorite headline types to use:
# 1 : The Command Headline
It “tells” the reader discreetly what to do. No room for wondering or doubt in the picture. For articles that want quick action from a consumer.
Example:
“Set this split test today to realize the biggest server melting traffic secret in your niche.”
# 2 : The How-To Headline
This is more common than the word “common”.
Why?
Because it works!
There’s no way even a clown is going wrong with this. Find the most intriguing question your reader might have and put it in the form of a solution poser.
Example:
“How to get that hot asian girl to date you at your terms, even if you’re the biggest douche-bag on the planet, currently broke and without a clue of fashion and style!”
# 3 : The Question Headline
Don’t confuse this one with the How-To Headline. Though that one has the word “How”, it’s a sign of a solution you’re already claiming you have by screaming it to the reader’s psyche. The Question headline, on the other hand is truly a question that rouses curiosity and aims to pull the reader in, even if he’s clueless about what he wants.
Example:
“Do you know you could achieve the perfect golf swing, without having to model expert golfers or spend more and more money on all those tempting golf club ads…just with a simple tweak that lowers your scores?”
So go ahead and give these a shot. And before you publish any, be sure to hand it over to a trustworthy person to read first and take feedback.
In the end, proof read it yourself, before you finalize any changes!
Are you fed-up with creating headlines that just don’t seem to measure up? Create killer headlines with just one click of your mouse! You can easily create cash pulling sales copy headlines, ebook or report headlines, ‘get em to take a look’ article headlines, ezine ad headlines, and classified ad headlines. Get your copy of the Headline Creator Pro Software, and make your headlines sell!
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