Studies have shown that people are more likely to comply, if you just give them a good reason to. Think about it…people do things for a reason, give them good reasons to do what you want them to do.
Repetition is a critical persuasion technique. Argue your point from many different angles, always arriving at the same conclusion…the ‘right one>>>your’s! You should: state your position plainly and clearly, use persuasive examples, statistics, tell a story, quote a famous person or authority, give convincing evidence that your position is the only right position to take.
Be A Consistent, Believable Authority Figure
Consistency in your thoughts and actions (and writing) is associated with believability, rational behavior, and integrity. Inconsistency in your writing can be associated with insecurity, and instability.
When writing persuasively you always want to come off as a consistent authority figure who is in control, influential, and can present a strong, believable argument to prove your case.
Providing Social Proof Of Your Argument Is A Powerful Persuasive Technique
By showing others agree with your stance, you can go along way toward proving your point. People look for guidance from others as to what to do or what to accept. This can be felt on an emotional level and can be powerful indeed! Just look at how many testimonials you see on sales pages. This is social proof others have liked your product or service.
Use Comparisons To Persuade
Using metaphors, similes, and analogies are very common persuasive writing techniques. Why? Because they allow you to compare your conclusion to something the reader may already accept as true, which make your argument easier to accept. For instance, you could compare the cost of your eBook to the cost of live coaching, or what your eBook is really worth. ( a tactic used all the time!)
Feel Their Pain!…That You Have Been Where They Are
This is a very powerful persuasive technique, and that’s why is used so often. You identify with the problem your reader is experiencing. You know how they feel. You’ve been there and done that, and here is what you found to take the pain away! Your solution’s credibility goes way up if you can demonstrate to your prospect that you truly can identify with their problem, and convince them your solution is the answer they have been searching for. The answer to their prayers.
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For more information on writing with persuasion, be sure to get your copy of my free report: How To Write Persuasive Articles.
