Email marketing is the art of making money from your email list. It is one of the ways to make money even if you don’t have a fixed blog. As long as you have a list of responsive prospects of customers whom recognize you as an expert in your niche, they will definitely be up for offers of value which you provide for them.
The first essential thing you must know about writing good emails, is to try not to be too formal. Retain a casual tone and people will be more receptive to your emails, content and offers.
Always address your recipient, whether a simple “Hi, Hey, Hello or guess what?”.
The key is to be nice in your emails but also demonstrate that you can provide immense value to your subscribers so that they will view you as an expert in your niche.
Here’s how you go by creating massive profits using automated emails. In every autoresponder, you can set up a series of emails which brings new subscribers through a funnel of emails over a time period. Aweber is the choice of most Internet marketers, and with good reason, simple to use, and most important: a very high deliver rate!
One effective way to draw maximal conversions from your list is to first provide free valuable content before attempting to pitch. Here’s an example of an effective funnel I’ve been using to generate passive income:
Day 1 – Introductionary email and link to free opt in gift
Day 3 – Free valuable content
Day4 – Give a free gift
Day 5 – Free valuable content
Day 6 – Free valuable content
Day 7 – Pitch offer
Day 8 – Reminder of offer
Day 10 – Follow up thank you email
I find that this often results in higher conversions. As the saying goes, you will be paid in direct proportion to the amount of value you provide to your customers.
Therefore, after receiving so much free stuff and good value from you, they are bound to purchase your product!
This is way better than just blatantly pitching them after getting their emails, which often results in opt-outs.
If you wish to take things a step further, you can offer free bonus gifts if they buy through your email link (affiliate link). When people see affiliate offers, they often look around to see which affiliate gives the most valuable gifts.
Remember, it’s all about increasing click through rates and conversions, so do your best to make your subscribers like what you preach!
While the list size is important, the real money is in the relationship you have with your list. So focus on making a genuine connection with your subscribers if you want to them to contribute to your coffers.
You should always invest in a link cloaker or use a free link shortener like http://bit.ly or http://tinyurl.com.
Finally, you should avoid using full capitals in any part of your email, whether if it’s in your headline, copy or call to action. This increases spam score and sounds too salesy which lowers conversions. Treat your list with respect.
In short, good email marketing practices must be employed if you wish to build a responsive list which listen to you.
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