Thinking of getting some of those 400,000 eyeballs a day that log onto Facebook a chance to look at your offering? Yeah, me too!
Facebook is undoubtedly the best advertising opportunity to come along in a long time…no…make that come along ever online! I mean most of those 200,000 people who log on daily even stay awhile, giving advertisers ample opportunity to get their adverts seen, and hopefully responded to.
If you are thinking about using Facebook advertising, here are a few pointers to keep in mind:
1. Know And Follow The Rules
Break the rules and you could have your ad yanked, and lose money. Make sure you familiarize yourself with Facebook’s advertising rules, to get the most from your advertising budget.
2. Getting Your Ad Approved
Facebook approves every ad before it’s run. They frown on ads for ‘get rich quick’ schemes for instance, also make sure you ad is family friendly…this is Facebook for crying out loud, my children log on daily! The approval process can be inconsistent though, so if your ad is disapproved once you could resubmit it and it could be approved later…btw.
3. A Picture Is Worth A Thousand Words
Most Facebook ads have a image accommodating them, and for good reason. It’s been proven time and again a good relative image will get your ad noticed by more people, and responded to more often than without a picture. Try to find an image that is not only relevant to your offer, but is eye catching as well.
4. Target Your Audience Precisely
Facebook give you the ability to target those who will be exposed to your ad very precisely. This is a very good thing (one of the best reasons to advertise using Facebook) and will allow you to get a higher CTR (click through rate) and ROI (return on investment.)
This will allow you to narrow down those exposed to your ads until you are getting the very best results. You can, for instance, only target a group of people who are friends of those who ‘liked’ your ad. See the power of this? Those who have shown an interest in what you are offering are just about as ‘targeted’ as you can get.
5. Keep A Close Eye On Your Costs
Just as with AdWords it can be easy to let your ad costs get away from you. So keep a close eye on your bids, clivks, and results, so as to stay within your advertising budget.
Once your ad is live you can adjust your bid to get the very cheapest clicks, or impressions possible…I always keep a very close eye on my ROI to keep my campaign in the black.
6. As Always Test, And Test Some More, Tweak, And Tweak Some More
Facebook gives you a ton of data on your campaigns, so you can adjust, and tweak them in order to get the very most bang for your buck. Because of the nature of Facebook targeting you can split-test, and optimize your ads, and audience to get every click possible for your advertising dollars.
The best way to find out about advertising with Facebook is to go on over and run a campaign or two. Get your feet wet, learn the system and utilize the wonderful advertising opportunity Facebook offers to your online business.