If you’ve spent some time surfing the Internet, has seen many banners. These boxes appear in advertising all types of web pages, and vary greatly in theme and appearance, but all have one basic function: if you click one, will stop at the advertiser’s site.
But how they work and why they are there?
Let’s first understand what is a banner.
In recent years, most of us heard about all the money that the Internet generates. This new medium of education and entertainment has revolutionized the economy and brought success to many people and companies. But where does all this money come from?
There are several ways to make money from a website, but a major source of income is advertising. And one of the most popular forms of Internet advertising is the banner avert.
The banner is simply a special kind of hypertext link. Instead of text, the link appears as a box containing images (usually with textual elements) and animation. A banner is somewhat like an ad you’d see in a print publication like a newspaper or magazine, with the major difference that can bring a potential customer directly to the advertiser’s site.
It is something like touching up a print ad and being immediately teleported to the advertiser’s store! He stays in one place on the page, like a magazine ad, but it can have multiple images, include animation and change appearance in various other ways.
A banner has basically two main objectives.
The first is to attract the attention of the client and the second, lead to the click.
Banners with animation and interactive is more likely to achieve these goals. But click on the banner is only half way. The site where the visitor is “thrown” should be efficient to take the client to perform the desired action: closing a purchase, fill in a sign-up for a newsletter, etc … This will depend on other variables such as product, price, quality of the site, among others.
The traditional way of measuring the banner is the “click through rate” means the percentage of people who clicked on banner. An average rate varies around 1% although this greatly depends on the banner and the advertised product. Usually the sites offer online reporting to advertisers. These reports show the advertiser’s banner performance data such as number of impressions, rates of “click through” means, among others.
One site I’ve used and like for banner advertising is BuySellAds.com. Check em out if you’re interested in banner advertising.
Types of Banners
Static Banner: It consists of images and was the first type of banner to be used on the Internet. They are easy to create, but with all the innovations used seem aged, boring and outdated. So generate a lower number of responses compared to animated and interactive.
Here is an ‘ugly static banner’ I’ve used with some success (I’ve gotten over a 1.5 CTR.) You can make this yourself online for free just Google ‘free banner maker’, or you can have one made for you on Fiverr.com for just 5 bucks.
Animated Banner: It has some kind of action, taking more pictures (frames) can convey much more information and visual impact than a static banner. Generate a greater number of responses than static banners.
Interactive Banner: It involves the internet and somehow, it does give direct interaction. Here’s one I made just for this post, you can follow the link to the website and make your own These banner ads will have you interact to fill out a form, answer a question, open a menu, hover to turn a page…ect.
Here Are Some Common Banner Sizes:
full banner 468×60
square button 250×250
medium rectangle 300×250
square button 125×125
vertical rectangle 240×400
large rectangle 336×280
vertical rectangle 120×240
leader board 728×90
wide skyscraper 160×600
small button 120×60
micro button 80×31